UTM Link Generator
Build UTM-tagged links to track where your video traffic comes from. Enter your link and campaign details below, and get a full UTM-tagged URL you can share and track in Google Analytics.
How to use
- Paste the page or video URL you want to track.
- Fill in the source (where), medium (how) and campaign name (which promotion).
- Add a term or content tag if you want extra detail — both are optional.
- Click Build UTM Link and copy the full link to share it.
About this tool
The UTM Link Generator helps you build UTM-tagged links to track where your video traffic comes from. It asks for your website / video URL, campaign source (utm_source), campaign medium (utm_medium), campaign name (utm_campaign), campaign term (utm_term) — optional and campaign content (utm_content) — optional. Click “Build UTM Link” when you are ready, and the result appears straight away. No sign-up, no download, no cost: it runs in your browser whenever you need it.
Cross-posting works best when each post fits the platform it is on. The UTM Link Generator helps you adapt your idea instead of copying the same text everywhere. Use it when you are turning one video into posts for other networks, and want each one to sound natural where it appears.
Here is the whole process, start to finish. First, paste the page or video URL you want to track. Next, fill in the source (where), medium (how) and campaign name (which promotion). Then, add a term or content tag if you want extra detail — both are optional. After that, click Build UTM Link and copy the full link to share it.
The output appears in the result box below the form, ready to copy. Use it as it is for a quick job, or as a base to build on when the wording matters — either way, it saves the blank-page stage. One thing worth knowing: source is where the traffic comes from (for example youtube, instagram, facebook) and medium is the type of traffic (for example video, social, email).
- Paste your website / video URL instead of typing it where you can. It is faster, and it avoids the typos that cause odd results.
- Keep in mind that a UTM link is a normal link with extra tags (source, medium, campaign) added to the end.
- Post when your audience is actually online — the same post can flop or fly depending on timing alone.
Frequently asked questions
What is a UTM link?
A UTM link is a normal link with extra tags (source, medium, campaign) added to the end. Google Analytics reads these tags and shows you exactly which post, video or ad sent the traffic.
What should I use for source and medium?
Source is where the traffic comes from (for example youtube, instagram, facebook) and medium is the type of traffic (for example video, social, email). Keep them short and consistent.
Do UTM links change where the link goes?
No. UTM parameters only add tracking information — the link still opens the same page. They are safe to share anywhere.