Sponsorship Price Calculator
Work out a fair sponsorship price for a video from views and engagement. Type your average views and engagement rate — get a fair sponsorship price range, with the rate used shown clearly.
How to use
- Type your average views per video.
- Type your engagement rate in percent.
- Click Calculate Sponsorship Price to see the price range.
About this tool
With the Sponsorship Price Calculator, you can work out a fair sponsorship price for a video from views and engagement. Enter your average views per video and engagement rate % and hit “Calculate Sponsorship Price” — the tool does the work and shows the result in seconds. It costs nothing, asks for no account, and runs right here on this page.
Money questions come up at every stage of a channel, from the first monetisation check to pricing a sponsorship. The Sponsorship Price Calculator is built for those moments: type in the figures you already know, and it works out the figure you need. The result is an estimate to plan with, not a promise of what you will earn.
Here is the whole process, start to finish. First, type your average views per video. Next, type your engagement rate in percent. Then, click Calculate Sponsorship Price to see the price range.
Read the result as a planning figure. It shows what your numbers add up to right now, which is useful for goals and forecasts, but it cannot predict what YouTube or advertisers will do next. One thing worth knowing: the base is average views divided by 1000, times $20. Remember that this is an estimate only. No calculator can guarantee earnings, views or approval — it can only work with the numbers you give it.
- If the result looks wrong, check your average views per video first. Most “broken tool” moments are really a mistyped input.
- Keep in mind that brands pay for attention, not just views.
- Base decisions on your own Studio figures, not on averages you read online — every channel's numbers are different.
Frequently asked questions
How is the sponsorship price worked out?
The base is average views divided by 1000, times $20. That is then adjusted up or down by your engagement rate, and a range of 80 to 120 percent is shown.
Why does engagement change the price?
Brands pay for attention, not just views. Higher engagement usually means a more active audience, so it is worth more to a sponsor.
Should I always charge the top of the range?
No. The range is a starting point for negotiation. Niche, audience quality, video length and the brand budget all matter.